Note: See all my notes from Internet Summit 2011 by clicking here.
Live notes from Willam Blackmon’s & Greg Gunn’s talk about “Using Twitter and LinkedIn to Pump Up Your Marketing Strategy” at Internet Summit 2011 in Raleigh on 2011-11-15.
(note from Justin: I walked in 10 minutes late — a few items are missing at the top of William’s part. Sorry!)
William Blackmon, CEO of LinkMeIn
LinkedIn Company Pages. Example: Comcast Business Class
You can promote your activities (new LinkedIn feature a couple weeks ago)
People see stellar employee presence. Profile links to key employees in your company.
Can also use tabs for Careers, Products & Services, and Analytics.
Services tab - can showcase Services and Products, can add Featured Services that are highlighted.
Ask for recommendations from users & clients.
LinkedIn now offers Analytics. People looking at your page can actually check our your company’s activity/popularity.
Direct Ads. Ads on LinkedIn tend to work.
Recommendations by Fans. Can pay for requests for recommendations to appear on followers’ pages. Results for HP: Recommendation Ads accelerate results.
Following. Companies & Individuals can purchase an add that encourages people to follow your company. Comcast gained thousands of followers this way in a few weeks.
Company Status. More followers lets you deliver your message to more people.
Plugins. All free!
* Share button on your website lets people share your content on LinkedIn.
* Recommend button on your website.
* Digital business card signature in your email.
* Company LinkedIn page widget on your website.
LinkedIn Best Practices:
* Complete, Consistent, and Compelling profile. Personal and Company.”
* Connect with people: Use personalized messages, not the LinkedIn default message. Offer them something but expect nothing back!
* Follow-up with gratitude
* Get involved in groups. At least pick out a few where your clients hang around (not necessarily your competitors)
* Expand to partners and vendors. Get connected with more than just your clients/fanbase.
* SEO with keywords on your profile.
Greg Gunn, VP of Business Development @HootSuite
Social Business: Monitoring and Measuring
There’s a tremendous amount of volume in Twitter. How do you find the connections and information that’s relevant to you (and your customers)? It’s difficult, but there are tactics & strategies you can employ.
* Monitoring & Measuring
Social media is growing even faster every day. LinkedIn took years to get to 10million users. Google+ took 16 days.
107 trillion emails sent in 2010. 89% of them are spam though :-/.
Time spent using web-based email is declining really really sharply by age group. -59% among age 12-17 for instance.
People are spending more and more time online on social sites. More time on Facebook & Twitter versus finding things through search engines.
Monitoring & Measuring
Listen before you do anything.
Focus. Hashtag searchs, localized searches, etc.
Listening. Understand the terminology and lexicon of the crowd you’re talking to. Don’t dress wrong for the party.
Engage. Be authentic and personal. Acknowledge people who are talking about you.
Schedule. Queue tweets, etc. to go out regularly, targeted for your targets’ local timezone if that matters.
Other tools: Quora, Instagram, 4square.
Out of time for this talk! Oops! :) Follow Greg on Twitter or catch him around the conference to learn more!